Responsibilities
In your role as a Product Marketing Specialist for Cafe at Cropster you will be in charge of positioning one of our newest products, Cropster Cafe, on the market by communicating its value to (potential) customers. As the interface between our Product Management team and the Commercial team (Marketing, Sales, Customer Success, and Partners) your focus is to translate technical product features into sellable benefits across our internal and external channels and assets. This requires a detailed understanding of the market, target customer segmentation, value for customers, distinguishing features and/or capabilities, and competitive alternatives.
In this role, you will report to the Marketing Team Lead and work with other teams to drive growth and customer success.
What you’ll do
- Go-to-market: Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas and identify opportunities to increase their product awareness.
- Understand our market, segment, and personas: Identify target markets and their main differentiators. Research and analyze data, market trends, and segments to measure Product-Market fit. Develop buyer and user personas to market specific value propositions to the specific personas.
- Increase adoption and cross-selling: Work together with product and sales teams to position products, and enable users to discover and understand the benefits of new features and products that continuously add value to our product.
- Sales enablement: Partner with product, sales, and marketing teams to communicate the value proposition of the product to the sales team, especially for the launch of new products and releases.
- Develop sales tools and training: Build on product messaging (e.g. release notes, marketing narrative, product training, sales presentations, demo accounts, and onboarding processes) that can be used by marketing and sales to set new products apart from others in the market and give them a unique selling point
- Create product assets: Own and create data sheets, infographics, solution briefs, white papers, user guides, web tutorials, website product pages, and more, to articulate the benefits of the product to our target personas. Support and propose product content creation based on the value proposition for videos, articles, ads, blog posts, and campaigns.
Required Qualifications
- Experience in market/competitive analysis and segmentation, ideally within the B2B SaaS industry. Attention to detail.
- Excellent communication skills and experience in facilitating training.
- The ability to work cross-functionally.
- Strong writing and solid public speaking skills.
- An analytical mind and strong quantitative skills.
- Creativity and a problem-solving mindset.
Preferred Qualifications
- Knowledge of Cropster’s products and workflows (You have worked with Cropster).
- Knowledge of coffee business, coffee roastery operations, coffee farming, processing, export, or import.
At this point, Cropster will only employ those who are legally authorized to work in Austria for this opening. For Non-EU applicants: please attach your work permit to your application.
Benefits
The salary range for this position is € 42K to € 51K gross/year and we look at factors like your experience and individual qualifications to determine our offer, which includes benefits like an educational and wellness budget, remote work possibilities, and working from home, flexible working hours, paid time for volunteer work, an endless stream of really great coffee, and much more. We also make our best possible offer upfront—no games.
We thrive on high commitment and a strong culture of collaboration to achieve our revolutionary mission of a sustainable coffee supply chain. As a Certified B Corporation™, Cropster is committed to working towards being an even better company that benefits all people, communities, and the planet. If you want to have a significant impact and work with people who care, Cropster is the right place for you.
How to Apply
Please click here to apply.
If you have any questions, don’t hesitate to contact our team at jobs@cropster.com.
