The first-ever World of Coffee Asia event will take place in Busan, South Korea from 1 to 4 May 2024. The event will be held at the Busan Exhibition & Convention Centre. The trade show will also run alongside World of Coffee Dubai from 21 to 23 January 2024 and the flagship European event in June 2024.

The Specialty Coffee Association is a nonprofit, membership-based organisation that represents thousands of international coffee professionals. The association’s purpose is to foster global communities and improve the quality, sustainability, profitability, and equity of the specialty coffee supply chain.

Exporum was first established in 2003 in Seoul, with the Vietnam, China, and US arms of the company founded over the following years. The event organisers plan and host both domestic and international exhibitions.

World of Coffee Busan will also host the 2024 World Barista Championship. More details about the event are to be announced soon, and visit the Specialty Coffee Association website to learn more.